Amsterdam:
The premise behind the Amsterdam-based venture Plastic Whale is beautifully simple. First, the company fishes out plastic bottles and other debris from the city’s numerous canals. Second, when enough bottles are collected, the plastic is transformed into material to make a boat. Third, the new boat is used to fish for more plastic bottles—to make more boats. Genius.
The goal of Plastic Whale—which describes itself as the world’s first plastic fishing company—is to rid the world’s waters of plastic pollution. With an estimated 8 million tons of plastic trash entering our waterways annually, Plastic Whale is going to need a lot of boats.